Article Summary:

Despite rising healthcare costs and global economic uncertainty, 93% of employers plan to maintain or expand their well-being offerings in 2025, according to a Business Group on Health survey. Mental health remains a top priority, with 100% of surveyed employers including it in their strategy—nearly half rank it as the most important component. Physical health and financial wellness also feature prominently, with 99% and 92% inclusion rates, respectively. Employers are increasingly integrating teletherapy, stress management, and weight management programs, including responses to the growing use of GLP-1 weight loss drugs. Additionally, 75% of employers are incorporating social connectedness through peer coaching and mentoring, while 59% plan to address social determinants of health in future strategies. These investments are seen as essential to boosting engagement, improving outcomes, and enhancing business performance.

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Local Business Types for Broadcasters to Consider Contacting:

  • Local Fitness Studios and Wellness Centers – These businesses can align with employer wellness trends by promoting corporate memberships, stress relief classes, and health challenges through broadcast campaigns.
  • Independent Pharmacies – With increased focus on weight management and mental health, pharmacies can advertise personalized wellness consultations, GLP-1 support programs, and supplement bundles.
  • Financial Planning Firms – As financial wellness becomes a core part of employer strategies, these firms can use broadcast media to promote budgeting workshops, retirement planning, and employee benefit optimization services.

Three Creative Campaign Ideas for Broadcasters to Consider:

  • Radio Station Commercial Idea: “Well-Being Works” – A spotlight series featuring local businesses offering wellness perks, with testimonials from employees and HR leaders on the impact of these programs.
  • TV Station Commercial Idea: “Stronger Teams Start Here” – A visually rich campaign showcasing how local companies are investing in employee health, with behind-the-scenes footage of wellness initiatives in action.
  • Digital Advertising Campaign Idea: “Thrive in 2025” – An interactive campaign inviting users to build their own well-being plan using local business resources, with downloadable guides, expert Q&As, and limited-time offers.

Source Acknowledgment:

This LBS Ad Intel summary is based on information from HR Dive.