Article Summary
A growing number of married women are choosing to travel solo, marking a shift in traditional vacation habits. According to a 2024 study by Booking.com, over 54 percent of women surveyed expressed interest in solo travel. Additionally, a 2023 report from Road Scholar found that 60 percent of its solo travelers were married women traveling without their spouses.
While some opt for relaxing beach vacations, many are embracing immersive adventures in destinations such as Morocco, Colombia, Egypt, and Cuba. Experts suggest that this trend is driven by a desire for personal growth, independence, and the opportunity to experience travel on their own terms.
For many women, solo travel is not about escaping their marriages but rather enriching their personal experiences. Some cite differences in travel preferences with their spouses, while others find that solo trips provide a refreshing break that strengthens their relationships.
Local Business Types for Broadcasters to Consider Contacting
- Travel Agencies – With solo travel on the rise, agencies can highlight curated experiences designed for independent travelers.
- Hotels and Resorts – Hospitality businesses can promote safe and welcoming environments tailored for solo female travelers.
- Wellness Retreats – As personal growth drives this trend, retreats can emphasize relaxation, self-care, and transformative experiences.
Three Creative Campaign Ideas for Broadcasters to Consider
- Radio Station Commercial Idea: “Solo Travel, Your Way” – A campaign featuring testimonials from women who have embraced independent travel.
- TV Station Commercial Idea: “Discover the World on Your Terms” – A visually engaging ad showcasing destinations ideal for solo female travelers.
- Digital Advertising Campaign Idea: “Empowered Journeys” – A social media-driven campaign highlighting the benefits of solo travel, featuring expert insights and user-generated content.
Source Acknowledgment
This LBS Ad Intel summary is based on information from Travel + Leisure.
