Nearly Half of New Hires Doubt Job Choice During Onboarding

Article Summary

A July 2025 study from TalentLMS and BambooHR reveals that 39% of new hires—49% among Gen Z—second-guess their decision during onboarding. Administrative overload, lack of personalized training, and limited AI-driven support contribute to dissatisfaction. Hybrid onboarding formats scored highest in satisfaction, offering a blend of digital efficiency and human connection. Gen Z respondents especially cited information overload and the absence of continuous learning options as key stress points, with 65% viewing onboarding as the gateway to long-term growth.

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Local Business Types for Broadcasters to Consider Contacting

Community Colleges and Career Training Centers – These organizations align with Gen Z’s desire for ongoing development, offering natural messaging opportunities around onboarding, confidence-building, and upskilling.
Workplace Mental Health Clinics and Counseling Services – Local wellness providers can support new hire adjustment through resources targeting anxiety, workplace stress, and early-stage uncertainty—making them strong candidates for broadcast features or sponsorships.
Office Supply and Professional Apparel Retailers – Businesses selling “first day” essentials like planners, bags, or outfits offer high-frequency messaging opportunities tied to onboarding and job readiness moments.

Three Creative Campaign Ideas for Broadcasters to Consider

Radio Station Commercial Idea: “Welcome or Wipeout?” – A weekly segment where local professionals share onboarding missteps and lessons learned, paired with advice from HR advisors and career coaches.
TV Station Commercial Idea: “The First 44 Days” – A short-form docuseries dramatizing the onboarding experience from the perspective of new hires, highlighting tools and services that ease the transition.
Digital Advertising Campaign Idea: “Ready Day One” – Interactive ad series encouraging viewers to build their onboarding kit through local product tie-ins, expert tips, and Gen Z testimonials. Includes quizzes, job tips, and limited-time retailer offers.