Article Summary
A July 2025 LiveCareer survey reveals that a majority of American workers feel uneasy about taking their earned paid time off. Cultural norms within workplaces—rather than formal policies—are driving this discomfort. Employees fear seeming disengaged or falling behind, and nearly one-third feel pressure to skip PTO entirely. Surprisingly, 10% report that employers actively discourage time off. Overwhelming workloads and unsupportive leadership compound the issue, with 1 in 5 respondents noting they’re less likely to take PTO if their manager doesn’t. Though 45% of workers receive two weeks or more of annual PTO, 80% plan to take only one week or less this summer. Workers said they would be more confident taking time off if they had greater financial stability, clearer company policies, and access to mental health days.
Local Business Types for Broadcasters to Consider Contacting
- Corporate Wellness Coaches – These specialists offer workshops and seminars for employers aiming to reduce burnout and improve work-life balance—timely content for stations showcasing employee wellbeing initiatives.
- Local Co-Working Spaces – Venues that cater to freelancers and remote professionals can use broadcast advertising to attract those seeking greater control over their schedules or escaping rigid PTO environments.
- Credit Unions Offering PTO-Specific Financial Tools – Institutions developing loan products or savings plans tied to vacation spending can stand out by advertising services that support workers in planning guilt-free time off.
Three Creative Campaign Ideas for Broadcasters to Consider
- Radio Station Commercial Idea: “Clock Out, Breathe In” – Feature candid voice clips of employees sharing their internal debates about taking PTO, followed by empowering messages from community businesses that support time-off wellness.
- TV Station Commercial Idea: “The Invisible Barrier” – A short-form investigative segment that delves into the hidden cultural pressures behind unused PTO. Partner with local wellness and HR experts to offer community solutions.
- Digital Advertising Campaign Idea: “Summer Unplugged” – Launch a social media contest inviting users to share simple, restorative summer plans using just a few PTO days. Offer incentives from advertisers like wellness clinics or short-stay travel agencies.
Source Acknowledgment
This LBS Ad Intel summary is based on information from HR Dive.