America’s next wave of car buyers is value-driven, SUV-focused, and still overwhelmingly committed to gas and hybrid vehicles, with digital platforms remaining the go-to research tool for shoppers, according to a new YouGov study.The details: The report, based on YouGov BrandIndex and consumer survey data, found that 15% of Americans are likely to purchase a car or truck within the next 12 months,…
Next wave of car buyers prioritizes value, SUVs, gas-powered vehicles
