Tim McClelland, a classically trained jeweler based in the Berkshires, is convinced that the most effective way to sell natural diamonds begins and ends with one factor: beauty.
“At the end of the day, people buy something because they think it’s beautiful and interesting,” McClelland tells JCK. “I’ve been in arguments with diamond cutters who think it’s silly of me to want to cut material to get …
This Berkshires Jeweler Has a Simple Strategy for Selling Natural Diamonds – JCK
