Jeffrey Hedquist, Advertising’s Storyteller, covers pulling stories from clients, the 7 critical questions to sharpen your stories, the sure-fire template for structuring effective commercials, and produced commercial examples for each technique.
Jeffrey Hedquist, Advertising’s Storyteller, covers pulling stories from clients, the 7 critical questions to sharpen your stories, the sure-fire template for structuring effective commercials, and produced commercial examples for each technique.