Rosemont, Ill.—Claire’s is once again revamping its piercing services, focusing on enhanced safety training and trendy designs meant to better serve its Gen Alpha customers. Gen Alpha is currently the next-to-youngest generation, including those born between 2010 and 2024. Claire’s said the ear piercing experience should be a “formative moment,” a milestone that “empowers girls.”The updated servic…
Claire’s Revamps Piercing Services for Second Time in Three Years | National Jeweler







