New York—Zales’ new campaign is encouraging shoppers to wear their fine jewelry every day.The “You Are The Occasion" campaign also honors the way women approach jewelry purchases today.Zales’ data found that 67 percent of purchases among its core shoppers were made for themselves.“She isn't waiting for a milestone—or someone else—to give her a reason to invest in herself,” said Zales.Customers are…
Zales Wants You to Wear Fine Jewelry Every Day | National Jeweler
