The amount of money spent on radio during the midterm election cycle has jumped 22% in the past month, with the vast majority of ad dollars expected to come following Labor Day. The ad-tracking firm AdImpact reports $124 million has been spent on political ads on the radio so far. That is up from $101 million a month ago.The acceleration is only beginning. AdImpact data both the 2022 and 2024 elec…
Radio Political Dollars Surge, With Post-Labor Day Rush Coming. | Story | insideradio.com






