Podcast advertising picked up steam during the second quarter, with spending climbing 9% from Q1 and finishing 23% above year-ago levels, according to Magellan AI’s Q2 Podcast Advertising Benchmark Report. Unlike the uneven start to the year, when spending weakened in January and February before rebounding in March, each month of Q2 topped the first quarter’s average monthly spending level.April s…
Podcast Ad Spending Accelerates In Q2 As Brand Dollars Surge. | Story | insideradio.com
