Carter’s, the 161-year-old kid’s clothing company whose brands include OshKosh B’gosh and Skip Hop, announced on Tuesday that it’s time for a rebrand. The retailer has a new logo and a new marketing campaign. The idea is to catch the attention of a new generation of parents who shop differently than their parents did. It comes as the children’s clothing industry faces challenges like changing demo…
Carter’s rebrands amid tough children’s clothing market
