The global smartphone market is forecast to contract 12% year-over-year (YoY) to 1,097 million units in 2026, as weakness in entry-level devices and affordability challenges across emerging markets weigh on shipments. Despite declining volumes, total market value is projected to rise 12% to $651.6 billion, while average selling prices (ASPs) increase 27% to $594, according to Omdia’s latest resear…
Global smartphone market to contract 12% in 2026 as price mix shifts toward higher price bands
