Chili's Big QP Burger directly takes aim at McDonald's. | Photo courtesy of Chili'sOne takeaway from Brinker International’s Investor Day on Thursday is that the company — which has been on a multi-year hot streak — doesn’t rely on short-term, flash-in-the-pan marketing wins. Instead, Chili’s is using its “Better Than Fast Food” strategy to systematically go after major fast-food categories, with …
Chili’s is taking on the fast-food giants, and Taco Bell could be next
