Test LinkConsumer BehaviorUS holiday shoppers reaching for gift cards given tight budgetsOctober 9, 2026Gift cards will play a significant role in holiday shopping this year as 93% of U.S. shoppers who have set a spending budget plan to buy gift cards.That's a top finding of a Blackhawk Network research report that also revealed shoppers are using the gift cards to keep spending within budget and …
US holiday shoppers reaching for gift cards given tight budgets | Retail Customer Experience
