Consumer BehaviorAdobe StockSeptember 9, 2026Holiday sales in the U.S. this season are expected to beat last year's growth performance and exceed $1 trillion for the first time, according to Bain & Company's annual U.S. retail holiday forecast.Retail sales are estimated to grow 4.5% year over year during the November to December shopping season and online shopping will accelerate further with non-…
US holiday sales to exceed $1T for first time ever | Retail Customer Experience
