Interview with a Retirement Planner – Part 5

Ever wonder what you should know before calling on a local retirement planner? Wonder no more! In this session:

  • What is your busiest time each year and why do people come to you at that time?
  • What is your slowest time each year and why should people come to you at that time?
  • Why do people say that they come to see you?
  • What does it take for a broadcaster to get approved for an ad?

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Interview with a Retirement Planner – Part 4

Ever wonder what you should know before calling on a local retirement planner? Wonder no more! In this session:

  • What makes your business better than your competitors'?
  • How many locations do you operate and do you plan to expand your business in the near future?
  • How far away do most of your customers live or work?
  • What are one or two things that your customers should know about you but don't seem to?
  • What should media reps know about your business when they first contact you?
  • What is the best time for a media rep to speak with you about making an advertising investment?

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Interview with a Retirement Planner – Part 3

Ever wonder what you should know before calling on a local retirement planner? Wonder no more! In this session:

  • What products or services are most profitable to you?
  • How many paying customers do you need coming through your doors every day?
  • Does driving more traffic to your website mean that you will sell more products and services?
  • Discuss the importance of both new and repeat customers to your long-term success.
  • How many hours do you work per week and what do you do during that time?
  • What are one or two things that get in your way of being more successful?

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Interview with a Retirement Planner – Part 2

Ever wonder what you should know before calling on a local retirement planner?  Wonder no more!  In this session:

  • What products or services are most profitable to you?
  • How many paying customers do you need coming through your doors each day?
  • Does driving more traffic to your website mean that you will sell more?
  • Describe the importance of both new and repeat customers to your long term success.
  • How many hours do per week you personally work and what do you do in that time?

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Interview with a Retirement Planner – Part 1

Ever wonder what you should know before calling on a local retirement planner?  Wonder no more!  In this session:

  • What does your ideal customer look like?
  • Is retirement planning only reserved for the wealthy?
  • What types of traditional advertising do you do and what seems to work best for you?
  • Have you ever tried advertising that did not work as you had hoped?  Describe that experience.
  • Why do people say they work with you?

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Are Long-Term Advertising Contracts Possible in Today’s World? – Part 4 – Q&A

LBS Broadcast Selling Expert, Paul Weyland, answers LIVE broadcaster questions!  In this session:

  • Can you give me some ideas I can take into casinos?
  • Our area is pretty much opened back up. How long of a contract should I be asking from a medium-sized local furniture store?
  • How do I help a bankruptcy attorney stand out from all the other ones that advertise in my market?
  • I want to call on a fairly large local financial advisor and retirement planner. Do you know what the average profit margin is for this category? Do you have an idea or two as we talk to them about a long-term relationship with our station?

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LBS Research

Click here to register for access to consumer shopping data powered by Pulse Sales Tools! JanFebMarAprMayJunJulAugSepOctNovDec Welcome to LBS Research!  The window above holds links to LBS sales kits organized by month for hot...

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Sales Ideas

Welcome to Local Broadcast Sales’ Sales Ideas! Sometimes we just need a creative boost or an idea to take to a prospect tomorrow – or even today!  The list below contains 99 sales ideas – which is a SMALL...

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