retirement plan | Local Broadcast Sales

Interview with a Retirement Planner – Part 5

Advertiser Interviews, Financial Sales Ideas

Ever wonder what you should know before calling on a local retirement planner? Wonder no more! In this session:

What is your busiest time each year and why do people come to you at that time?
What is your slowest time each year and why should people come to you at that time?
Why do people say that they come to see you?
What does it take for a broadcaster to get approved for an ad?

Interview with a Retirement Planner – Part 4

Advertiser Interviews, Financial Sales Ideas

Ever wonder what you should know before calling on a local retirement planner? Wonder no more! In this session:

What makes your business better than your competitors'?
How many locations do you operate and do you plan to expand your business in the near future?
How far away do most of your customers live or work?
What are one or two things that your customers should know about you but don't seem to?
What should media reps know about your business when they first contact you?
What is the best time for a media rep to speak with you about making an advertising investment?

Interview with a Retirement Planner – Part 3

Advertiser Interviews, Financial Sales Ideas

Ever wonder what you should know before calling on a local retirement planner? Wonder no more! In this session:

What products or services are most profitable to you?
How many paying customers do you need coming through your doors every day?
Does driving more traffic to your website mean that you will sell more products and services?
Discuss the importance of both new and repeat customers to your long-term success.
How many hours do you work per week and what do you do during that time?
What are one or two things that get in your way of being more successful?

Interview with a Retirement Planner – Part 2

Advertiser Interviews, Financial Sales Ideas

Ever wonder what you should know before calling on a local retirement planner? Wonder no more! In this session:

What products or services are most profitable to you?
How many paying customers do you need coming through your doors each day?
Does driving more traffic to your website mean that you will sell more?
Describe the importance of both new and repeat customers to your long term success.
How many hours do per week you personally work and what do you do in that time?

Interview with a Retirement Planner – Part 1

Advertiser Interviews, Financial Sales Ideas

Ever wonder what you should know before calling on a local retirement planner? Wonder no more! In this session:

What does your ideal customer look like?
Is retirement planning only reserved for the wealthy?
What types of traditional advertising do you do and what seems to work best for you?
Have you ever tried advertising that did not work as you had hoped? Describe that experience.
Why do people say they work with you?

AT&T Plans Copper Retirement By 2029: Here’s How

Telecom

AT&T Telephone AT&T plans to essentially retire its copper network by 2029, said company...

Are Long-Term Advertising Contracts Possible in Today’s World? – Part 4 – Q&A

LBS Webinars - 2021, Paul Weyland Q&A

LBS Broadcast Selling Expert, Paul Weyland, answers LIVE broadcaster questions! In this session:

Can you give me some ideas I can take into casinos?
Our area is pretty much opened back up. How long of a contract should I be asking from a medium-sized local furniture store?
How do I help a bankruptcy attorney stand out from all the other ones that advertise in my market?
I want to call on a fairly large local financial advisor and retirement planner. Do you know what the average profit margin is for this category? Do you have an idea or two as we talk to them about a long-term relationship with our station?

5 Biggest Financial Regrets of Older Americans — And How You Can Avoid Them

Financial

Article Summary A survey of older Americans reveals five major financial regrets, including...

The Year of Sales Excellence: Why YOU Matter! – Part 8 – Q&A

2025 - The Year of Sales Excellence, LBS Webinars - 2025, Melody Spann-Cooper Q&A

Melody Spann Cooper, CEO and Chairman of Midway Broadcasting Corporation, takes LIVE broadcaster questions! In this session:

How important is it that we are part of local boards and chambers of commerce?
What is the difference between a sales entrepreneur and a sales person in your opinion?
Could you reiterate that the ad dollars we see in digital and social media is really our money?
What do you see as the biggest challenge for broadcasters in motivating new young sellers and how would you address it?
Can you please re-explain what a 330 focus is?
We are a radio station in a smaller market located between two large markets. Three large, long-time bank clients have just greatly reduced their ad budgets with no explanation, even when we ask for their reasoning. Do you have any ideas on what my team and I can try to get answers and get some of those dollars back? These are direct clients, not working through an agency.
What are the best practices for a sales entrepreneur to take to improve their sales strategy?
What do you say to a potential client that says they do not need advertising because they are already busy and are not able to take on any more clients?
Our 100,000 watt FM station reaches many surrounding counties and communities. We've made great connections in our own city, but what would be some of your recommendations to make connections in other towns? We likely won't be able to sit on their decision-making boards, but would like to find other ways to make connections and seem less like "an outsider."
I’m an AE approaching retirement time. Any thoughts on how someone in my situation can keep the zeal and the passion going?
What should I say to a client who is "old-school" and doesn't want to focus on digital advertising anymore, but their current advertising campaign is performing well. How can I convince them to make the shift or should I even bother doing that?
How do you stop the client analysis paralysis on numbers from last year? We are now in a new year and cutting into the 1st quarter while we wait for decisions. Do you have any suggestions?
What are some specific things that have helped you to improve relationships with clients?