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Growing Sales with Your Best Year of Performance Ever – Part 7 – Q&A

LBS Broadcast Selling Expert, Paul Weyland, answers LIVE broadcaster questions!  In this session:

  • I have a window and door installation company that I’ve been trying to get on the air. They keep saying that my radio station can’t prove ROI. How would you respond to them?
  • We've been trying to get an indoor shooting range on air who likes using outdoor billboards. What are your thoughts on this?

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Finish Strong, Start Bold! – Part 8 – Q&A

LBS Broadcast Selling Expert, Paul Weyland, answers LIVE broadcaster questions! In this session:

  • Can oil change places be a good target for having 32 active accounts? I know a guy who owns a franchise of several in our market.
  • I have been coming across the issue of prospects telling me they are only doing or switching to digital advertising instead of broadcast. How do you go about signing them on, or keeping them at that point?
  • Would you pursue a local windows and doors replacement company? This seems like a business that is full of sharks looking for the cheapest advertising option and that’s not us.

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