The “dream home” has been a staple of real estate marketing for decades. But a new report from John Burns Research and Consulting suggests buyers may be getting tired of the phrase and the marketing approach behind it.
JBREC surveyed more than 1,200 homeowners and renters and found that about half consider terms such as “dream home” and “luxury living” overused. Consumers responded more positivel…
Are buyers over the ‘dream home’ sales pitch? – Chicago Agent Magazine Trends
