Valerie Geller, President of Geller Media International, takes LIVE broadcaster questions! In this session:

  • What are some good ways for me to practice developing a passion for my station so I can have that when I get in front of customers?
  • What if I don’t like the programming that appears on my station?
  • The talent on my station is exactly like you described! They don’t have any desire to work with me or the other reps. What can I do to break down that barrier?
  • How can I come up with visual phrases that don’t sound trite?
  • What is your opinion on using jingles? Are they outdated or still valid?