Valerie Geller, President of Geller Media International, takes LIVE broadcaster questions! In this session:

  • Do you have any tips for a small, independent station competing against better known networks who lack local presence but offer ridiculously low prices? Yes, we have advantages we can talk about, but often we don’t get the chance because we’re told “we’re already advertising with XYZ Network”.
  • Can you give an ad copy example for using the story spine?
  • I never hear the radio station being played in the offices of our sales team. Is it normal that they do not listen to the content that they’re selling?
  • I am brand new to broadcast. What advice would you give to someone that is just starting out?
  • What have you found to be the best process to use to get a prospect to meet with you