Unfortunately, the Connecticut Broadcasters Association is not partnering with LBS member services in 2026.

This means that you no longer have FREE access to LBS’ TWELVE member services, including: 24/7 sales training, new hire programs, sales certification, LBS live and recorded webinars, and much, much more….

But not to worry, Local Broadcast Sales believes that every broadcaster deserves to be a part of the LBS family:

I love LBS because the training content is very easy to search and find and is presented in digestible chunks. They understand sales reps are busy and don’t have a lot of time to sit and watch long training videos. I also like that broader topics are broken out in multiple sub-topics with multiple parts for easy consumption on-the-go.
Meghan Friedland |WDAQ | Bethel, CT

I love LBS because they have great up to the minute intel on the broadcast industry. This info gets you pumped up to sell! Great and useful information.
Jeffrey Chandler | WRCH | Farmington, CT

I love LBS because I can go to the LBS website to look for ideas, categories to call on and pros & cons of different media.
Kathy Browne | WTIC AM | East Windsor, CT

I love LBS because I started with my company last year without any radio sales experience! LBS (and Gary Moore) had so much information available for an novice like myself. I completed so many different training programs on the site and was able to learn more than anyone could of ever provided. There are so many cool tools and so many different categories to learn about. I love LBS!
Melanie Macierowski | WICH WCTY WNLC WKNL WILI | Oakdale, CT

I love LBS because I always receive a great insightful and useful takeaway I can put into practice to improve my outcomes.
Allan Feldman | WLNG | Madison, CT

I love LBS because even though I’m a seasoned sales person, I love to always keep up-to-date with all of the latest & greatest news & updates!!
Kelly De Groot | WTIC | Weatogue, CT

I love LBS because it’s a good place to find categories to call on.
Kathy Browne | WTIC | Farmington, CT

I love LBS because you have short, to the point training sessions that are good for sellers at all levels. They are good for sales meetings and one on one education. Great refreshers for veterans and sales 101 for new sellers. With digital being a larger part of our business your training sessions have been great for our team.
Andy Russell | WCTY WNLC WKNL WILI-AM/FM WICH | Norwich, CT

I love LBS because it gets the juices flowing! After listening to a webinar, I immediately want to put what I learned to use.
Kathy Browne | WTIC-AM WRCH WTIC-FM WZMX | Farmington, CT

I love LBS because of the practical training it provides, the videos are great, the ease of use and the library of information!
Joe Madden | CBS Hartford | Hartford, CT

I love LBS because there is pertinent and timely info that help generate new angles and ideas with being able to help businesses who are looking for more help than ever! There is useful customer focused information, especially auto related so you can talk their language sounding knowledgeable.
Drew Wilder | WCCC | Hartford, CT

I love LBS because of the industry-specific video features provide some creative ideas and strategies that I could use in day-to-day sales calls. I also love how the content you share is short/bite-size and not too time-consuming. Just enough info to spark some new ideas.
Meghan Friedland | WDAQ | Danbury, CT

I love LBS because it provides great broadcast specific selling tactics, strategies and approaches for my team. It gives us insight into new approaches we should consider, and provides what I like to call 3rd party motivation!!
Mike Delpha | WDAQ WLAD WAXB | Danbury, CT

I love LBS because of the weekly sales ideas that have help me create new ideas to sell!
Monique Huntington | WDRC | Bloomfield, CT

I love LBS because your videos on getting appointments helped me land 4 appointments this week (and it is my 2nd week on the job)!
Abigail Abrams | WEZN WFOX | Milford, CT

I love LBS because it has teaches me what I don’t know!
Rocco Forte | WGCH | Greenwich, CT

I love LBS because the tips are very useful and concisely presented. Whether it’s overcoming objections or unique ideas to pitch a client, I find these to be extremely helpful. Additionally I find that receiving these on a weekly basis provides compelling information we can use in the regular sales meetings with our team.
Jeff Weber | WGCH | Greenwich, CT

I love LBS because of the variety of training videos that we can use as part of our sales meetings. You have all different levels of training for my whole department!
Andy Russell | WICH WCTY WNLC WKNL WILI-AM/FM | Norwich, CT

I love LBS because the videos are great material for my sales meetings! They are short enough to be engaging and keep the sellers’ attention, and it’s great for them to hear the same principles that I am always talking about from someone else. The site is very easy to use and intuitive. LBS is a great addition to my training materials.
Jessica Vargas | WQGN WMOS WXLM | New London, CT

I love LBS because you constantly remind us what’s new in various industries. I also love the parking lot insights section and the way you use video to keep us engaged.
James Gomes | WTIC WCCT | Hartford, CT

I love LBS because it has helped me work my way to the top and become the top biller at our station for the last four years! Watching the weekly videos helps keep me sharp, motivates me to go out and get more business, and inspires me with great ideas and wonderful tips. And anytime I need to reference some relevant material for either new or existing clients, LBS is the first place I turn.
Ashley Cerruto | WZBG | Litchfield, CT