Your access to Local Broadcast Sales is denied due to the North Carolina Association of Broadcasters’ decision to end their partnership with LBS as a member service in 2025.

 

This means that you no longer have FREE access to LBS 2nd Tuesday Webinars or the other TEN LBS member services, including: 24/7 sales training, new hire programs, sales certification, LBS Research, Ad Intel, and much, much more….

 

But not to worry, Local Broadcast Sales believes that every broadcaster deserves to be a part of the LBS family:

I love LBS because my job as a radio account executive requires me to be as knowledgeable as possible with as many industries as possible. If I want to be successful in radio advertising I need all the resources I can absorb and LBS is my one stop shop place to go for all their services.
Steve Brewer | WHIP | Mooresville

 

I love LBS because it’s an excellent tool for a beginner, experienced, or returning media rep. Being prepared and professional are key for making presentations and closing. LBS makes you feel confident and ensures potential customers that you just didn’t walk through door, you took the time and effort in developing a plan that’s designed especially for his or her business. That is why I love LBS.
James Hodges | WMPM | Smithfield

 

I love LBS because….

• there is so much information to enable me to grow a successful radio station!
• they give me hope as I am not a ‘natural’ salesperson. I am a ‘sponge’ seeking to learn all I can. Thank you!

Dorothy DeBruler | WCLN-FM | Fayetteville

 

I love LBS because….

• you show me where I am, where I need to be, and how to get there.
• you know what issues we’re facing.
• you understand that it takes time to learn and develop the necessary skills to be good at this profession.
• we had a recent drop in sales and I needed a boost.
• the station owner is happy with my sales production, repeat business, and client comments… And who taught me? LBS!
• I get personal responses to my emails.
• I’m closing larger contracts than ever before.
• last month I closed my biggest sale ever by using the process laid out in Mike Blinder’s book which I received from LBS, paired with the Pulse Research data which I also received from LBS.
• the information is practical.
• the Pulse research calculates populations based on zip code so I can personalize the report for each client.
• the speakers cast a vision and then give specific steps to make it a reality. Today, I liked the MOM principle to increasing individual business ad spend.
• the training helps my team to learn best practices.
• I learn something new in each webinar.
• experts in the field are recruited for webinars.
• Gary and Eric are related. I can relate to them because I work with my dad.
• I can rewatch videos over and over until the content sinks in.
• it connected me with Pulse research.
• it’s affordable.
• Paul Weyland’s expressions give me a chuckle which helps me get through the day.
• of the Q&A sessions after the webinars.
• the trainers say they continue learning and adapting, too.
• the webinars are relevant.
• I am challenged and empowered.
• the trainings equip me for informed conversations with clients.

Karen McCracken | WRGC | Sylva

 

I love LBS because their webinar I just enjoyed about Better Advertising creative being Existential was outstanding. I haven’t heard permission before to not really write a script sometimes and I just SO agree! “Real” is what cuts through the clutter, and hearing this ad creative discussion today sparked two ideas for current creative I’m working on locally!! So… THANK YOU!!!
Patt Noday | WECT JECT EECT | Wilmington

 

I love LBS because as a Media Management student, LBS allows me to receive real world advice as I look forward to a career in broadcast sales.
Clint Lewellyn | Student | Mount Holly

 

I love LBS because it encourages me to think differently about my sales tactics while educating me about new and continuing techniques in the world of radio sales.
Cindy Carpenter | WIOX | Southern Pines

 

I love LBS because broadcast radio has been around for over 100 years, providing a way to reach people locally with wherever content needed. My favorite part is that it costs nothing!
Kenny Cates | WKML | Fayetteville

 

I love LBS because they give you the opportunity to succeed in the radio industry. Weekly sales projects, intelligence data to drive more listeners and retain current ones, ideas from experienced sales professionals, and of course great people to associate with.
Spencer McAlpine | WVCB | Shallotte

 

I love LBS because I can quickly get my hands on industry-specific stories that help me understand my prospects better.
Dan DeBruler | WCLN | Fayetteville