With the economy remaining unstable, small businesses have to spend more carefully than ever, and new analysis from Audacy CMO Jenny Nelson suggests audio is where those dollars work hardest, addressing three separate advertiser challenges.
The first challenge is brand building. Citing eMarketer, the post notes that 38% of small business owners name brand reputation as a top priority, and 74% say …
Audio Answers Three Big Challenges for Small Business – Radio Ink
