LBS Admin | Local Broadcast Sales

Boring Creative That Sells – Part 8 – Q&A

Ask LBS, Creative, LBS Webinars - 2020, New Hire Webinars, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS Creative Expert, Tim Burt takes LIVE broadcaster questions! In this segment:

Do you recommend using clients in the ads, if you interview and edit down so it flows more naturally?
Do you put phone numbers in your ads?
Is it better to connect all your social media outlets for ads?

Boring Creative That Sells – Part 7 – Q&A

Ask LBS, Creative, LBS Webinars - 2020, New Hire Webinars, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS Creative Expert, Tim Burt takes LIVE broadcaster questions! In this segment:

How can I increase my ability to generate effective spots?
I work at a not for profit station, so I can’t use calls to action or comparatives. What would you suggest in that context?
What emotions do you try to evoke in listeners in your ads?

Boring Creative That Sells – Part 6 – Q&A

Ask LBS, Creative, LBS Webinars - 2020, New Hire Webinars, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS Creative Expert, Tim Burt takes LIVE broadcaster questions! In this segment:

What can I do if the client demands she be in the commercial but she’s not very good on air?
COVID has wiped out the customer base of many of my clients. How can I convince them they need to rebuild their loyal customer base?
To be honest, I’m not very creative and hate trying to be. How can I start enjoying the process and get genuinely excited about my proposals?

Boring Creative That Sells – Part 5 – Q&A

Ask LBS, Creative, LBS Webinars - 2020, New Hire Webinars, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS Creative Expert, Tim Burt takes LIVE broadcaster questions! In this segment:

How can I help a client see that the script or the spot they love isn’t good for them?
How can I practice writing creative copy and then evaluate the good and the bad of my efforts without putting it on air?
One of my clients is proud to have been family owned and operated for three generations. Is there a good way to get that point across without saying it?

Boring Creative That Sells – Part 4

Creative, Digital Webinars, LBS Webinars - 2020, New Hire Webinars, Radio Webinars, Television Webinars

There is absolutely a time and a place for simple (some would even say “boring!”) spots and copy to get an effective message in front of your audience. In this...

Boring Creative That Sells – Part 3

Creative, Digital Webinars, LBS Webinars - 2020, New Hire Webinars, Radio Webinars, Television Webinars

There is absolutely a time and a place for simple (some would even say “boring!”) spots and copy to get an effective message in front of your audience. In this...

Boring Creative That Sells – Part 2

Creative, Digital Webinars, LBS Webinars - 2020, New Hire Webinars, Radio Webinars, Television Webinars

There is absolutely a time and a place for simple (some would even say “boring!”) spots and copy to get an effective message in front of your audience. In this...

Boring Creative That Sells – Part 1

Creative, Digital Webinars, LBS Webinars - 2020, New Hire Webinars, Radio Webinars, Television Webinars

There is absolutely a time and a place for simple (some would even say “boring!”) spots and copy to get an effective message in front of your audience. In this...

COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 10 – Q&A

Ask LBS, COVID-19, Digital Sales Ideas, Healthcare Sales Ideas, LBS Webinars - 2020, Radio Webinars, Restaurant Sales Ideas, Television Webinars

Paul Weyland takes LIVE broadcaster questions! In this session:

No insurance companies broadcast in our market – they are very closed to doing anything other than print. How do we convert them to radio?
I have a Pizza Shop who was on the air before COVID. His recent response to me was NO MORE BILLS. How do I get an audience with him again?
Do you have any ideas for supplemental oxygen and medical equipment supplies?
Can I use client podcasts as a marketing advantage for them?

COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 9 – Q&A

Ask LBS, Automotive Sales Ideas, COVID-19, Healthcare Sales Ideas, LBS Webinars - 2020, Radio Webinars, Social Media, Television Webinars

Paul Weyland takes LIVE broadcaster questions! In this session:

Do you have any recommendations for pharmacies?
What are your thoughts on social media?
Our small market has several small, used car dealers who basically do no promoting – they say that they “can’t afford it”. A “big” weekly ad schedule here would be MAYBE $500! What would you suggest that we do to get them comfortable advertising on the radio? What is Gross Margin of Profit for used cars?