COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 9 – Q&A

Paul Weyland takes LIVE broadcaster questions!  In this session:

• Do you have any recommendations for pharmacies?
• What are your thoughts on social media?
• Our small market has several small, used car dealers who basically do no promoting – they say that they “can’t afford it”.  A “big” weekly ad schedule here would be MAYBE $500!  What would you suggest that we do to get them comfortable advertising on the radio?  What is Gross Margin of Profit for used cars?