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COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 8 – Q&A

Paul Weyland takes LIVE broadcaster questions!  In this session:

  • I have a new local mom and pop distillery client. They sell their whiskey in local and chain stores.  What approach can I use to drive listeners to buy their product as we approach the high volume holiday sales?
  • How important is it for a client to have a modern and exciting website?
  • I have a pressure washer company client whose minimum residential job is $800 with a profit of 70%.  He wants a proposal that shows a clear ROI for him.  I am a first year AE. Can you tell me how to do this and what other info I should provide?
  • When is the best time to reach out to ad agencies for financial institutions?
  • Our market has many local gift shops.  One in particular is more outside of town and also has a new coffee shop in it. How can I sell this shop and deal with the excuse that our signal does not reach their location?

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COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 7 – Q&A

Paul Weyland takes LIVE broadcaster questions!  In this session:

  • Can you provide some ideas for the oil field industry and associated companies?
  • How do you deal with several advertisers in the same industry running on your station and keep them happy?
  • Most of my dealers use an agency.  Can you offer some different ideas to win over the agency and make them want use our station for their dealer clients?
  • Do you have any sales ideas for HVAC and fireplace centers?

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COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 6 – Q&A

Paul Weyland takes LIVE broadcaster questions!  In this session:

  • How do I consistently develop plans that are better than my clients’?
  • Please repeat the 3 things that we are to try for 24 hours.
  • Any ideas on selling to solar companies?
  • How can I diplomatically talk to advertisers about competing with Internet advertising?
  • Inventory has been a big challenge for RV’s, but service is working for them. How much of their message should they shift to service?

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COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 5 – Q&A

Paul Weyland takes LIVE broadcaster questions!  In this session:

  • Can you provide some ideas for jewelry stores?
  • Any ideas for family doctors?
  • Should I even bother with a local restaurant that can only hold 50% capacity during this time?  They say they aren’t having trouble filling their dining room to that 50%.

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