Hypnosis Tactics In Advertising
LBS Creative Expert, Tim Burt and his guest, Wendi Friesen discuss excellent and insightful tactics used by professional hypnotists(!) that have specific application in...
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Q&A with a Customer Service Expert – Part 4
LBS President, Gary Moore answers LIVE broadcaster questions! In this session:
- What do you do to motivate yourself on down days?
- How would you steal clients from your competitors?
Drive Them To The Website!
LBS creative expert Tim Burt discusses the five hurdles that a salesperson must successfully overcome before a client’s web traffic will increase. He also explains why...
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Q&A with An Experienced Broadcast Psychologist – Part 3
Kelly Orchard takes live broadcaster questions! In this session:
- How do you keep a positive mindset when everything is crashing around you?
- Hearing “no” when cold calling is tough, how do you stay upbeat when it seems that all you hear is “no”?
- How do I avoid or impact negative coworkers?
- How important are the people I spend time with when it comes to keeping a positive attitude?
Q&A with a Creative and Marketing Expert – Part 4
Tim Burt takes LIVE broadcaster questions! In this segment:
- Instead of rotating ads, you suggest we find a message and drive it; but wouldn’t that irritate the consumer?
- Do you suggest adding the slogan of a business to their spot?
- Any tips for writing sales letters to non-profits?
- How often would you change creative on a 52 week contract?
Q&A with a Customer Service Expert – Part 3
LBS President, Gary Moore answers LIVE broadcaster questions! In this session:
- What are “soft skills” and why are they important?
- Besides “underpromising and overdelivering”, how do you keep your client’s budget with your station?
- How do I compete with larger stations in my market when it comes to customer service?
9 Things To Do To Rev Up for 2019
Every one of us can use a boost sometimes! That boost can come in many ways including the implementation of new tools to serve our prospects and clients. Join LBS Broadcast...
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Q&A with a Customer Service Expert – Part 2
LBS President, Gary Moore answers LIVE broadcaster questions! In this session:
- How often should you follow up with a prospective client?
- What if your station owner or manager has bad blood with the person you are trying to sell to?
- I have prospects who say “radio is dead”. I can’t sell them, so how can I give them excellent customer service when they won’t even give me the chance?
Q&A with An Experienced Broadcast Psychologist – Part 2
Kelly Orchard takes live broadcaster questions! In this session:
- What are some ways to improve my mindset?
- How can I coach younger reps to move past their selling fears and negative attitudes?
- How do you turn a meeting around when a prospect is determined to be negative?
Q&A with a Customer Service Expert – Part 1
LBS President, Gary Moore answers LIVE broadcaster questions! In this session:
- What is your personal process in a cold call, first contact situation?
- My market is very competitive with almost 30 broadcast options. Do you have a list of customer tips that can make a difference?
- What is your advice to someone starting in radio sales with no prior sales experience?