Sales are everywhere in the grocery aisles these days, so supermarkets are turning to innovative methods to communicate value beyond just the discounts on their yellow tags.
Traditional grocers’ longstanding strategies of high-low pricing and loyalty program perks aren’t as appealing these days to price-conscious consumers who have shifted their spending to low-price retailers. So supermarkets hav…
Beyond Yellow Tags: How grocers are evolving from traditional discount strategies | Grocery Dive
