LBS Creative Expert, Tim Burt takes LIVE broadcaster questions! In this segment:
- Do you believe in :15 bookend spots?
- The proven tactics and tools that you identify are at the base of successful live personality endorsement ad-lib spots. Any additional tactics or dynamics that you’d suggest in that more flexible environment of message delivery?
- Where can we see a few of your commercials or spots?
- What are best questions to ask in order to get the really good nuggets in a testimonial?