Boring Creative That Sells – Part 11 – Q&A

LBS Creative Expert, Tim Burt takes LIVE broadcaster questions!  In this segment:

• Do you believe in :15 bookend spots?
• The proven tactics and tools that you identify are at the base of successful live personality endorsement ad-lib spots. Any additional tactics or dynamics that you’d suggest in that more flexible environment of message delivery?
• Where can we see a few of your commercials or spots?
• What are best questions to ask in order to get the really good nuggets in a testimonial?