Boring Creative That Sells – Part 10 – Q&A

LBS Creative Expert, Tim Burt takes LIVE broadcaster questions!  In this segment:

• You talked about losing creatives from stations. I worked for Sales Directors who saw that a Writer who went out to meetings increased upsells, closes and durations of campaigns (the resell) do you think stations will swing back around to this line of thought or are we doomed?
• You say to not use music or sound effects unless necessary. Do you have any example of when music or sound effects might be considered necessary?
• I’ve worked for stations where they believed in “using music beds in ALL spots, no matter what”. What should one tell their GM WHY they should avoid a bed and keep it dry?