Discover how mobile advertising is becoming a local play in your market. The growth in mobile marketing is staggering and most broadcasters dont even realize how quickly their advertisers local ad budgets are drifting to this new technology. In comparison, how aware would you be if five new radio or three new TV stations entered your market going after your local dollars? No doubt, youd have a strategy together to compete against that type of invasion. Be up to date so you can speak intelligently to your advertisers about local mobile marketing.