LBS Auto Expert, John Tkac, takes LIVE broadcaster questions! In this session:
- I’ve been working on trying to get a big Mazda dealership but have had little luck. They currently do a little radio and digital from the corporate side and I know they have gotten the inventory back and their service is second to none! Any thoughts on Mazda and how to approach this dealership?
- We have a great creative team and a local dealer gives us only a token buy in order to use our spot on all the other bigger stations—our creative is being used to increase our competitors share! What can we do?
