LBS Auto Expert, John Tkac, takes LIVE broadcaster questions! In this session:
- How do I help a dealer see the ROI from being on my station?
- Dealers in my market keep telling me that they don’t need to advertise service. How can I overcome that objection? Is it better to approach this from a branding perspective or price/service offers?
- How do you handle it when dealers don’t want to share their cost per vehicle expenses?
- Several tier 2 groups are dark for this quarter, are they returning this quarter’s money to the dealers to spend locally or will it carry over to next quarter?
