Shannon Kinney, President and CEO of Dream Local Digital, breaks down the early stages of the sales process from a broadcaster’s perspective, showing how AI supports prospecting, pre‑meeting research, and daily decision‑making. The session highlights how smart prompts and intentional AI use make sellers more efficient, more informed, and more effective at building trust and rapport with new and existing clients.
Explore how AI strengthens the foundational steps of selling your station’s broadcast and digital products and how it helps you uncover better insights, prepare faster, and elevate key interactions.
