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Free for LBS members!
Click here to register today!

The BEST (Broadcast Essentials for Selling Today) Program is specifically designed to give the broadcast professional a foundation to build upon for a successful and rewarding traditional and digital broadcast sales career.  It is also the path for LBS members to obtain the coveted status of LBS Certified Seller!  The BEST Program offers content covering these topics:

  • Broadcast and Digital
  • Branding Your Clients
  • Your LOCAL Auto Dealers
  • Broadcast Selling Excellence
  • The Basics of Selling Broadcast
  • Keys to Selling by Personality Style
  • Tips from a General Sales Manager


Please note:  The BEST Program is a college-level course that has been developed for broadcast sellers.  As a result, this is a highly-organized and structured program that includes periodic quizzes to evaluate your understanding of the topics covered. Completion of this course is intended to take 30 days at roughly 25 minutes per day (some days are longer, some shorter), though you are certainly welcome to proceed at your own pace if you would prefer to work through the content either faster or slower.


To get started, simply click on the “Enroll” button above.  Once you do that, a course listing will appear below and you’ll want to click on “Section 1 – Welcome to The BEST Program!” to begin.


Got questions?  Need help?  Contact LBS Vice President, Eric Moore at


We look forward to serving you as you enhance your selling skills!


NOTE: You must enroll in The BEST Program with your own LBS account.
If you are using someone else’s LBS credentials right now, let us know and we will get you set up right away!