It’s another case of TV ad spend dwarfing that of audio, yet AM/FM radio and podcast ads outscore TV’s nearly across the board. That’s the story of a nasal congestion and allergy relief brand’s recent campaign, based on an analysis in Westwood One’s blog.“Surprisingly, brands that strongly advertise on TV have greater awareness among heavy audio listeners than among heavy TV viewers,” Cumulus Medi…
Despite Heavy TV Spend, AM/FM Radio Ads Outperform
