Digital Expert Greg Gibbons takes LIVE broadcaster questions!  In this session:

  • What would you do if your GSM says “sell out our radio inventory first, we will worry about digital later”?
  • Our digital manager is smart, but she’s not very good on sales calls. How can I benefit from her knowledge, but keep her away from my clients? I’ve actually lost two accounts because of her interactions with my clients.
  • If I have a client or if I’m prospecting and the business is already doing digital (ie SEO / SEM) how would you suggest trying to have them switch the vendor?