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Digital Expert Greg Gibbons takes LIVE broadcaster questions! In this session:
- Can you talk briefly about click bait on click-through logos, how you get people to not just see the sponsorship logo but click to their website?
- Is it best to show all options with both on-air & digital together? How about also showing an on-air only option for comparison?
- What are some of the social channels we should be sure that we are a part of and that we should then consider offering to our clients?
- Do you recommend itemizing invoices by breaking out the different products and costs for each or should that still be presented as one lump sum?