LBS President, Gary Moore, answers LIVE broadcaster questions! In this session:
- There is a time and place for discounting price, isn’t there? How do you know when to decide to do it and when not to?
- What audience factors do you use to base your pricing on? Do you use Cume, Average Persons, Turnover, or do you use something else?
- How do I sell against another station that always cuts their price to get the sale?
