LBS President Gary Moore provides a look at Top of Mind Awareness in light of our current broadcast and digital world. Every sales leader must be THE local expert on how to meaningfully engage your audience with your advertisers. We all know that selling is a thinking game and this simple process will bring to light why all advertising leads to a top of mind image of the business … good or bad.   Bonus: We dig deeper into the Broadcast Audience Shoppers Survey for practical selling talking points to ignite your sales calls and make you stand out from the media crowd.