Does Price Matter to Your Clients and Station? – Q&A – Part 6

LBS President, Gary Moore, answers LIVE broadcaster questions!  In this session:

• There is a time and place for discounting price, isn’t there?  How do you know when to decide to do it and when not to?
• What audience factors do you use to base your pricing on?  Do you use Cume, Average Persons, Turnover, or do you use something else?
• How do I sell against another station that always cuts their price to get the sale?