Grocery Price Anxiety Alters Shopper Behavior Nationwide

Article Summary

A new national study from The Feedback Group reveals that 61% of U.S. supermarket shoppers feel stressed about rising grocery prices, with Gen X (70%), Millennials (67%), and Gen Z (65%) reporting the highest levels of concern. In response, consumers are shifting behaviors—62% are buying more sale items, 50% are eating at home more often, and 42% are turning to store brands. Retailers like ALDI, Wegmans, and Meijer are responding with price cuts and new private-label offerings, such as Albertsons’ Chef’s Counter and Lidl’s Butcher’s Specialty.

Interestingly, shoppers largely blame government policies (mean score 4.11 out of 5) and suppliers for price hikes, not grocers. Still, supermarkets receive low marks for communicating about inflation and pricing. With 95% of shoppers aware of proposed tariffs and 83% expecting them to raise prices, grocers face mounting pressure to improve transparency and reinforce value messaging.

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Local Business Types for Broadcasters to Consider Contacting

Discount Grocery Outlets – These stores can capitalize on shopper stress by promoting their low-price positioning and private-label alternatives through broadcast campaigns.
Local Butcher Shops – With meat prices under scrutiny, independent butchers can highlight quality, transparency, and value, especially as consumers seek alternatives to national brands.
Community Financial Advisors – Local financial planners or budgeting services can deliver accessible advice on inflation resilience, using broadcast platforms to position themselves as helpful, trusted guides.

Three Creative Campaign Ideas for Broadcasters to Consider

Radio Station Commercial Idea: “The Grocery Game Plan” – A weekly segment where listeners share their top savings strategies. Sponsored by local grocers or financial wellness partners, it builds community and positions sponsors as shopper allies.
TV Station Commercial Idea: “Price Check: Local Edition” – A recurring feature comparing prices on staple items across local stores, spotlighting businesses offering the best value and transparency.
Digital Advertising Campaign Idea: “Stress-Free Shopping Stories” – A user-generated content series where shoppers submit videos or posts about how they’re coping with grocery inflation. Selected stories are featured online with sponsor tie-ins and giveaways.