Chris Fleming, President of CD Media Consulting, takes LIVE broadcaster questions! In this session:
- Can you repeat the gross margin formula and how to present that to a client?
- How do you deal with an agency who is only interested in low price? What can we say to move from price to value?
- How do you respond if an agency says that creative is the agency’s place, you just focus on the best price?
- How do I take a client from living in the MOM category to a higher level when they are only comfortable with limited spending?
- Can you repeat name of the book and author you mentioned in your presentation?
- What is your best advice for dealing with objections due to uncertainty during recessions?
- How would you handle a situation where a client says that they have increased their marketing budget already (billboards, tv etc.) and does not want to increase their radio budget”.