How to Get More From Your Current Customers – Part 7 – Q&A

Chris Fleming, President of CD Media Consulting, takes LIVE broadcaster questions! In this session:

• Do you have any information on ROI calculations? What are your thoughts on having this conversation with a client?
• Can you go over the failure triangle again?
• When you had multiple radio stations, did you hold sales people accountable for selling all radio stations evenly or did you let them chose the radio stations they sold?
• What categories are the best ad targets?