Lori Lewis takes LIVE broadcaster questions!  In this session:

  • What are some cons for small business owners who only use social media?
  • What steps should I take once a client starts a social media campaign with my station?
  • What are common attributes you have seen in successful social media sellers?
  • When you sell ads to clients on your station’s Facebook page, do you post them as native content or as sponsored ads?  Is it true that Facebook controls commercial ads so they do not appear in the feed?
  • We’ve had great success with giveaways on Facebook, is there such thing as too many of these?
  • Is social media a first consideration in getting store traffic and making the phone ring?