June’s Modest Uptick in New Home Sales Signals Buyer Hesitation

Article Summary

Sales of new single-family homes rose slightly in June to a seasonally adjusted annual rate of 627,000—just 0.6% above May’s figure but 6.6% below June 2024 levels. Inventory climbed to 511,000 homes, representing a 9.8-month supply, the highest in over a year. The median sales price dropped to $401,800, down 4.9% from May and 2.9% year-over-year, suggesting builders are adjusting pricing to attract hesitant buyers. Despite builder incentives, affordability challenges and elevated mortgage rates continue to suppress demand. The Midwest was the only region to see an annual increase in sales, reinforcing its appeal as a relatively affordable market.

Full article here

Local Business Types for Broadcasters to Consider Contacting

Regional Homebuilders – With inventory rising and pricing adjustments underway, these businesses can benefit from broadcast campaigns that highlight affordability and availability in specific neighborhoods.
Real Estate Appraisers – As prices fluctuate, appraisers can use radio and TV to educate buyers on valuation trends and build trust in the transaction process.
Home Staging Companies – With more homes on the market, staging services can differentiate listings and use broadcast platforms to showcase visual transformations that drive buyer interest.

Three Creative Campaign Ideas for Broadcasters to Consider

Radio Station Commercial Idea: “Builder’s Bargain Beat” – A weekly spotlight on local builders offering price reductions or incentives, paired with expert interviews to guide first-time buyers through the process.
TV Station Commercial Idea: “Midwest Moves” – A visual series highlighting affordable new homes in the Midwest, featuring family testimonials and builder insights to inspire relocation and investment.
Digital Advertising Campaign Idea: “Price Drop Tracker” – An interactive digital feature that alerts users to new home price reductions in their area, paired with limited-time builder incentives and social media engagement tools.