With its new “Love All In” campaign, Signet Jewelers is rebranding Kay as jewelry for everyday expressions of love, using smaller moments of connection to build demand, says Kay president Julie Yoakum.
Starting this week, consumers will see “Love All In” across Kay’s website, advertising, social media, and creator content, Yoakum says. This “major evolution” will continue into Kay stores and its p…
Kay Overhauls Website and Stores Under New “Love All In” Platform – JCK
