Through your station's LBS membership, your state broadcasters association or state sponsor is making LBS webinars available to you for FREE! This page is updated often with new webinar content, so check back on a regular basis to catch up and review!
From Efficiency to Dominance: Advanced AI Tactics for Modern Sales
Tuesday, October 13, 2026 - Noon ET
Presented by:
Shannon Kinney
Founder and CEO of Dream Local Digital
Click here to register for this upcoming webinar!
Many media sales professionals are already using AI, but they’re using it the same way everyone else is.
This session goes beyond surface-level prompts and basic automation to show how top-performing reps and teams are leveraging AI as a strategic sales advantage, not a productivity hack.
You’ll learn how to:
- use AI to see deals earlier than competitors
- personalize outreach at scale without sounding robotic
- run better discovery
- anticipate objections
- shape deals before buyers do
- realize the new sales advantage with AI as a thinking partner
- get post-call intelligence, what you missed (but AI didn't)
This is a 201-level session designed for media sales professionals who already understand the basics and want to turn AI into a real competitive edge, not just another tool in the stack.
Click here to register for this upcoming webinar!
Dream Local Digital Founder and CEO, Shannon Kinney, brings more than 30 years of experience in leadership roles developing scalable digital marketing strategies to every speech or webinar she gives. She played a vital role in the development of such corporate giants as Cars.com, CareerBuilder.com, Knight Ridder Digital, LinkedIn, Google, eBay, and Microsoft until pivoting to found Dream Local Digital. Since Dream Local Digital's creation in 2009, Shannon has helped media companies transform their business model and supported thousands of SMBs to develop and execute digital marketing strategies designed to grow and scale their businesses. Shannon has trained media executives and sales teams worldwide, and Dream Local Digital has helped more than 90,000 small businesses in its history through events, webinars, training, and client work. She also sells every day!