Paul Weyland, LBS Broadcast Selling Expert, answers LIVE broadcaster questions! In this session:
- I am looking for ideas to go after the PR / Outreach budgets for local corporate-type banks. I am running into brick walls with traditional campaigns. Once I have made a presentation to the local branch, they send it to the corporate marketing department and it goes nowhere. I need a new angle and I think a good PR event or campaign may be the answer.
- You bring up an excellent point about my younger sellers. It’s not unusual that I have to convince my sellers on the value of radio. How would you recommend that we “sell” our sales teams on the value of radio listening audiences?
- What do you hear from sellers when it comes to things they wish their station management would do for them?
